Marketing Lexikon

A

• Above the fold
• Above the line
• A/B-Testing
• Ad Awareness
• Ad-Tracking
• Advertorial
• Adview
• AEO (Answer Engine Optimization)
• Affiliate-Marketing
• Atomic Design
• Augmented Reality (AR)

B

• Backend
• Blockchain
• Bounce Rate (Absprungrate)
• Brand Awareness
• Brand Bidding
• Breadcrumb (dt. „Brotkrümel“)

C

• Canonical Tag
• Conversion Funnel
• Conversion Optimierung (auch Conversion Rate Optimization oder CRO genannt)
• Conversion Rate
• Cost-per-Action (CPA)
• CPC / Cost per Click
• CPL – Cost per Lead
• CPO / Cost Per Order
• Creative Commons (CC)
• CTA / Call-to-Action
• CTR / Click Through Rate
• Custom Audience
• Customer Journey

D

• Data Management Plattform (DMP)
• Dedizierter Server
• Demand Generation
• Demand Side Platform
• DENIC eG
• Display Advertising
• DMOZ
• DNS
• Dofollow-Links
• Double-Opt-In
• Duplicate Content

E

• Earned Media
• EAT Google Quality Score
• E-E-A-T

F

• Feed Reader
• First-Party-Cookie
• Frontend

G

• Geotargeting

H

• .htaccess (Hypertext Access)

I

• ICANN
• Inbound Marketing
• Infotainment

K

• Keyword Density
• Keyword Stuffing

L

• Lead Nurturing
• Linkbait
• Link Building
• Linkjuice
• Longtail Keywords

M

• Marketing Attribution (Attribution Modelling)
• Markup
• Merchant (auch Advertiser oder Anbieter)
• Meta Description
• Meta Tags
• mod_rewrite
• Multivariates Testing
• MVP (Minimum Viable Product)

N

• Native Advertising
• Nischenseiten

O

• OKR – Objectives and Key Results
• Omnichannel Marketing
• Onpage-Optimierung
• Owned Media

P

• Page Impression
• Pagerank
• Page Speed
• Paid Content
• Paid Media
• Performance Marketing
• Permalink
• Persona
• Ping
• PLR Produkt „Private Label Rights“
• Post View (auch View-Through oder Post-Impression)
• Preferred Private Marketplace Deals
• Private Marketplace (PMP)
• Programmatic Advertising
• Proximity Marketing
• Publisher (auch Affiliate oder Partner):

R

• Real Time Advertising (RTA)
• Redirect
• Remarketing / Retargeting
• Return on Investment (ROI)
• RFID
• Rich Snippets
• RLSA
• robots.txt

S

• Sandbox
• Scraping
• Seeding
• SEE-THINK-DO-CARE-Framework
• SERPs
• SISTRIX Sichtbarkeitsindex
• Sitemap
• SSL
• Supply Side Platform (SSP)

T

• Third-Party-Cookie
• Title-Tag
• TKP (Tausend-Kontakt-Preis)
• Tracking-Pixel

U

• Universal Search
• Usability
• User Experience (UX)
• User Generated Content (UGC)
• UTM-Parameter (Urchin Tracking Module)
• (UX) Design

W

• W3C – World Wide Web Consortium
• Wayback Machine
• WDF*IDF
• Whois
• WYSIWYG

X

• XHTML
• XML